Rosenfeld Review Podcast

Design Beyond Devices: Creating Multimodal, Cross-Device Experiences with Cheryl Platz

Cheryl Platz—Rosenfeld Media author, emcee of our Advancing Research and Enterprise Experience conferences, puppeteer, and Principal UX Designer at Gates Foundation—shares the inspiration that drove her new book Design Beyond Devices: Creating Multimodal, Cross-Device Experiences (published December 2020). If you’re an interaction designer, you’ll want to listen as Cheryl dramatically expands our understanding of one of interaction design’s final frontiers.
Cheryl recommends:
Wired for Speech by Clifford Nass and Scott Brave:https://www.amazon.com/Wired-Speech-Activates-Human-Computer-Relationship/dp/0262640651
Follow Cheryl: https://twitter.com/funnygodmother
Get updates on her new book:https://rosenfeldmedia.com/books/design-beyond-devices/

Making Good Trouble: DesignOps Summit co-curator Alana Washington

Alana Washington and Lou embark on a really wide-ranging conversation, touching on:
• The changing nature of work in the time of pandemic,
• How we can handle the intersection of our personal and private lives when working remotely,
• The restorative power of something as simple as putting down the phone and holding a physical book, and
• How DesignOps can help businesses enact more human-based processes.
Alana serves as a Senior Design Program Manager at Uber Freight. She’s also part of the DesignOps Summit 2020 curation team. The team is looking to frame the program against the difficult backdrop of these challenging times, when designers need more support than ever before. That’s why resilience is our theme for DesignOps 2020; we’ll explore design operations’ role in helping individual designers, design teams, and entire organizations adapt, survive, and thrive.
Learn more: https://rosenfeldmedia.com/designopssummit2020/
Alana’s recommended resources:
• 24/6: The Power of Unplugging One Day a Week by Tiffany Shlain https://www.amazon.com/24-Power-Unplugging-One-Week/dp/1982116862
• Emergent Strategy by Adrienne Maree Brown https://www.akpress.org/emergentstrategy.html
• Lou recommends: 6 tips for surviving a racism pandemic by Alana herself! https://womentalkdesign.com/talks/6-tips-for-surviving-a-racism-pandemic/

Keeping Up with Rapid Growth—From Startup to Enterprise with Kit Unger

Kit Unger started her UX career as a “team of one,” and now manages a team of over 30 people as Senior Director of Experience Design at Smartsheet. We’re excited to have her as the leader of a group of presentations on “Keeping Up with Rapid Growth – From Startup to Enterprise” at Enterprise Experience 2020 (September 1; details here: https://rosenfeldmedia.com/enterprise2020/enterprise-experience-program/#day-2)
In this episode, she shares the role she wishes she’d hired for 20 employees ago, the elements of scaling a team quickly, and offers a preview of her EX2020 speakers’ presentations:
•Building for Scale: Creating the Zendesk UX Research Practice with Veevi Rosenstein https://rosenfeldmedia.com/enterprise2020/sessions/building-for-scale-creating-the-zendesk-ux-research-practice/
•A Top-Down and Bottom-Up Approach to User-Centric Maturity at Scale with Vasileios Xanthopoulos https://rosenfeldmedia.com/enterprise2020/sessions/a-top-down-and-bottom-up-approach-to-user-centric-maturity-at-scale/
•Lead Effectively While Preserving Team Autonomy with Growth Boards with Jackie Ho https://rosenfeldmedia.com/enterprise2020/sessions/lead-effectively-while-preserving-team-autonomy-with-growth-boards/
Kit’s shoutout: Sarah Hubbard, co-founder of Seattle Women of Design and UX https://www.meetup.com/seaDUXX/
More about Kit https://rosenfeldmedia.com/enterprise2020/speakers/kit-unger/

Crafting Metrics for UX Success with Kate Rutter

After a start in digital software, Kate Rutter realized that qualitative definitions of success could, and needed to be, made more quantitative. Years later, she’s Principal at Intelleto, Adjunct Professor in the IXD program at California College of the Arts, and the instructor of our upcoming UX workshop “Crafting Metrics for UX Success." https://rosenfeldmedia.com/public-ux-workshops/crafting-metrics-for-ux-success/
In this episode, she reflects on the extraordinary success with qualitative metrics she has observed in the UX field, and the room for growth around numerical metrics, as well as the many challenges companies are faced with when trying to determine which metrics really matter. Kate’s four part workshop (August 6-7 and August 13-14) is intended to help designers gain a numerical understanding of success—and determine what metrics they need to measure in the first place (not just the easy ones!)
Kate’s recommended reading:
• Lean Analytics by Alistair Croll and Benjamin Yoskovitz https://www.amazon.com/Lean-Analytics-Better-Startup-Faster/dp/1449335675
• The Tyranny of Metrics by Jerry Muller https://www.amazon.com/Tyranny-Metrics-Jerry-Z-Muller/dp/0691174954
• Don’t Let Metrics Undermine Your Business, Harvard Business Review: https://hbr.org/2019/09/dont-let-metrics-undermine-your-business
Kate’s shoutouts
Julie Zhuo https://medium.com/@joulee
John Cutler https://medium.com/@johnpcutler
Laura Klein https://rosenfeldmedia.com/people/laura-klein/
Follow Kate on Twitter www.twitter.com/katerutter

Better Together: Partnering with Others to Transform Enterprise

Best Buy’s Jamie Kaspszak and USAA’s Frank Duran join Lou and Bob Baxley to discuss how UX plays a critical role in bridging their organizations’ silos and disciplines. It’s a preview of what they’ll cover at this year’s Enterprise Experience conference, where they’ll be joined by four other speakers, all who are wrestling with the team sport of organizational transformation. Learn more about these sessions, which take place virtually on September 3. https://rosenfeldmedia.com/enterprise2020/
About our podcast guests and their sessions:
Bob Baxley, SVP, Design & Experience at ThoughtSpot, leads the group of speakers who are wrangling silos https://rosenfeldmedia.com/enterprise2020/speakers/bob-baxley/
Jamie Kaspzak’s talk: “Not Your Ordinary Re-Brand: Design’s Path to Driving Customer Obsession at Best Buy” https://rosenfeldmedia.com/enterprise2020/sessions/not-your-ordinary-re-brand-designs-path-to-the-c-suite-at-best-buy/
Frank Duran’s talk: “Put Me In, Coach: The team effort that goes into hiring and developing design talent” https://rosenfeldmedia.com/enterprise2020/sessions/hiring-and-developing-design-talent

Through the Looking Glass—The Outsider’s Perspective on the Enterprise with Dan Willis

Dan Willis is Director of Customer Experience at the General Services Administration’s Centers of Excellence, and the mastermind behind past Enterprise Experience conferences’ wildly-popular “Storytelling Sessions.” At this year’s Enterprise Experience conference, Dan will be leading Theme 3: “Through the Looking Glass – The Outsider’s Perspective on the Enterprise” on Wednesday, September 3. (Full program here: https://rosenfeldmedia.com/enterprise2020/enterprise-experience-program/#day-3). Considering Dan’s extensive government experience means he’s all too familiar with large, slow moving and bureaucratic enterprises. In this wide-ranging episode of the Rosenfeld Review, Dan shares anecdotes from his career and offers some sneak peeks into the six sessions he’ll be leading on day three of Enterprise Experience 2020.
More about Dan: https://rosenfeldmedia.com/enterprise2020/speakers/dan-willis/
Listen to our 2018 interview with Dan: https://soundcloud.com/rosenfeld-media/dan-willis-podcast;
and another conversation in 2015: https://soundcloud.com/rosenfeld-media/secrets-to-a-great-ux-story
Follow Dan Willis on Twitter: twitter.com/uxcrank

Liftoff! Practical Design Leadership to Elevate Your Team, Your Organization, and You

Top designers are often thrust into leadership roles, and it’s easy to forget that these two roles do not require the same skillset. In this episode, design managers and Liftoff! co-authors Chris Avore and Russ Unger discuss the mistakes and lessons they—and MANY others—have made in their new book, four years in the works. Liftoff! is a guide for new leaders looking for guidance about managing design teams effectively, and established managers who want to level up their expertise.
Order Liftoff! before July 7 and save 15%; for free shipping in the U.S., enter code FREESHIPLIFTOFF at checkout. https://rosenfeldmedia.com/books/ux-leadership/
Influencers mentioned:
Meet the diverse variety of contributors to the book: https://rosenfeldmedia.com/ux-leadership/liftoff-opening-credits-contributors-guests-and-reviewers/
Jacqui Frey: https://www.linkedin.com/in/jacquifrey/
Kara DeFrias: https://obamawhitehouse.archives.gov/blog/2013/03/01/meet-pif-kara-defrias
Emileigh Barnes: https://www.linkedin.com/in/emileighbarnes/
Lou Adler: https://louadlergroup.com/about-us/team-bios/lou-adler/
Noah Bushnell, Finding the Next Steve Jobs: https://www.amazon.com/Finding-Next-Steve-Jobs-Nurture-ebook/dp/B00DF58I56/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=&sr=
Laura Hogan, Resilient Design Management: https://larahogan.me/blog/coming-soon-resilient-management
Amy Edmonson on Psychological Safety: https://hbr.org/podcast/2019/01/creating-psychological-safety-in-the-workplace
Maggie Hsu Wagner: https://www.linkedin.com/in/mkhsu/

Figure It Out: Getting from Information to Understanding

Authors Stephen P. Anderson and Karl Fast discuss the complex world of information (think incomprehensible tax policies to confusing medical explanations) we are faced with, and the ways in which information can be transformed into better presentations, better meetings, better software, and better decisions. Stephen also shares a personal anecdote about part of the inspiration for the book. Get your copy: https://rosenfeldmedia.com/books/figure-it-out/
Mentioned in the episode…
Stephen’s latest project: The Mighty Minds Club. Learn more and subscribe: https://www.producthunt.com/upcoming/the-mighty-minds-club
Karl’s recommended reads: Smarter Than You Think by Clive Thompson https://www.amazon.com/Smarter-Than-You-Think-Technology/dp/1594204454 and Messy: The Power of Disorder to Transform Our Lives by Tim Hartford https://www.amazon.com/Messy-Power-Disorder-Transform-Lives-ebook/dp/B01BD1SU2E/ref=tmm_kin_swatch_0?_encoding=UTF8&qid=1587498076&sr=1-1
Stephen’s interesting people to check out:
Nicky Case and her “explorable explanations” https://ncase.me/; Bret Victor and real time feedback loops https://en.wikipedia.org/wiki/Bret_Victor