Rosenfeld Review Podcast

Engaged: Designing for Behavior Change with author Amy Bucher

Amy Bucher is Chief Behavioral Officer at Lirio at Mad*Pow and author of our newest book, Engaged: Designing for Behavior Change. Amy has a PhD. in Psychology, so you’d be forgiven for assuming that she works in academia. Instead, she ended up at an agency where she focuses on healthcare and the many different motivational factors that are at play in the way people live their lives. In this episode, Amy and Lou Rosenfeld discuss the ethics of data collection, self-determination theory, fitness apps, her new book, and more.
Get Amy’s book: https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/
About Mad*Pow: https://madpow.com
Amy’s recommended reading: Whisper Network by Chandler Baker https://www.amazon.com/Whisper-Network-Novel-Chandler-Baker/dp/1250205360
More about Amy: amybucher.com
Follow Amy: twitter.com/amybphd

Designing with Outcomes in Mind: Transformation in the Enterprise with Lada Gorlenko

Lada Gorlenko, Director of UX Research at Smartsheet in Seattle, is the lead curator of this year’s Enterprise Experience conference (August 31-September 3, virtual, rosenfeldmedia.com/enterprise2020).
Lada began her career in prison, spending lots of time with murderers and drug dealers! Not what you think, though: she was a psychologist researching the personality changes caused by long-term imprisonment. The experience led her to a better understanding of how universally transferable the principles of research and design are, whether in a prison or at an enterprise. In this episode of the Rosenfeld Review, Lada shares her career path and the story of how she ended up in UX, and the themes she’s developed for the upcoming Enterprise Experience conference.
Lada recommends:
"Why We Buy: The Science of Shopping" by Paco Underhill, an urban anthropologist. https://www.amazon.com/Why-We-Buy-Science-Shopping/dp/0739341928
See the themes, theme leaders, and program here: https://rosenfeldmedia.com/enterprise2020/enterprise-experience-program/
Register here: https://rosenfeldmedia.com/enterprise2020/register/

Imagination Work Meets Remote Work: Reflections on Collaboration with MURAL’s Mariano Suarez-Battan

Mariano Suarez-Battan is the co-founder and CEO of MURAL https://mural.co/, a tool for remote collaboration—and longtime partner/sponsor of Rosenfeld Media’s conferences. MURAL was founded in 2011 after Mariano experienced first-hand the struggle of working remotely with a large, distributed team while designing video games. In this episode of the Rosenfeld Review, Mariano and Lou discuss the challenges of collaboration among remote teams and how platforms like MURAL can level the playing field between coworkers, often flattening hierarchies and changing culture in the process. Mariano also shares his predictions about how workplaces will operate five years in the future.
Learn more: mural.co/ebook
Mariano’s shoutout - IBM’s Phil Gilbert, one of MURAL’s early adopters, and Tim Brown, former CEO at Ideo who introduced Mariano to Phil.
Follow Mariano on Twitter: https://twitter.com/batmelon
MURAL is sponsoring all three of Rosenfeld Media conferences this year: Advancing Research https://rosenfeldmedia.com/advancing-research-2020/, Enterprise Experience https://rosenfeldmedia.com/enterprise2020/, and DesignOps Summit https://rosenfeldmedia.com/designopssummit2020/. Be sure to stop by their booth!

Redefining actionable insights with Brianna Sylver

Brianna Sylver, founder of Sylver Consulting and speaker at the upcoming Advancing Research conference (March 30-April 1, NYC), joins Lou to break down the importance of insight. At its core, insight is about shifts in perspective and can come from anywhere—user research, market research, psychology, mining big data; according to Brianna, it doesn’t really matter. Rather, she emphasizes the importance of capturing all the threads in one container. Lou and Brianna dive into what an insights container can look like, and best practices for making insights actionable.
Brianna’s shoutouts: Heather Dominick, her business mentor, and the impact of her work with “highly sensitive entrepreneurs” (https://www.businessmiracles.com/), and Dr. Elaine Aron’s work on “the highly sensitive person.” https://hsperson.com/
Learn more about Brianna’s upcoming talk at Advancing Research, then get your tickets: https://rosenfeldmedia.com/advancing-research-2020/sessions/the-intent-to-effect-pathway-how-design-and-designers-can-deliver-the-greatest-value-to-organizations/

The Lens of Language: authors Andy Welfle and Michael J. Metts on why Writing Is Designing

Order Writing Is Designing: https://rosenfeldmedia.com/books/writing-is-designing/
Michael Metts and Andy Welfle, authors of the new Rosenfeld Media book Writing Is Designing, get meta and discuss writing about UX writing with Lou Rosenfeld. They also stress the importance of looking through the “lens of language,” when solving problems – reworking your existing language to make things clear from the outset, rather than fixing problems by adding more copy later. Their book will help those responsible for digital copy communicate more effectively—from designers to marketers who might never have considered themselves “UX people.”
Andy Welfle and Michael J. Metts are the co-authors of the upcoming Rosenfeld Media title, Writing Is Designing, available January 14, 2020. Order Writing Is Designing: https://rosenfeldmedia.com/books/writing-is-designing/
What Andy’s reading: Strategic Writing for UX https://www.amazon.com/Strategic-Writing-Engagement-Conversion-Retention/dp/1492049395
What Michael’s reading: Content Strategy is Boring (and that’s okay) https://www.braintraffic.com/blog/content-strategy-is-boring-and-thats-ok

Silos, Chauvinism, and Insight: A discussion with Christian Madsbjerg

Christian Madsbjerg is the cofounder of ReD Associates, and author of Sensemaking: The Power of the Humanities in the Age of the Algorithm and The Moment of Clarity. We’re also so pleased to announce that he’ll be speaking at our inaugural Advancing Research conference (March 30-April 1 in NYC).
In this episode of Rosenfeld Review, Christian and Lou discuss the differences between social sciences research and data science, and the challenges that arise when organizations try to align them. Christian and Lou also touch on academic chauvinism, the shortcomings of anthropology (despite how much Christian appreciates the subject), and the importance of looking at “people as people.”
Register for Advancing Research 2020: https://rosenfeldmedia.com/advancing-research-2020/register/
Christian’s recommended reading: Radical Empiricism by William James and The Coddling of the American Mind: How Good Intentions and Bad Ideas Are Setting Up a Generation for Failure by Jonathan Haidt and Greg Lukianoff (the book is an expansion on an article of the same title which appeared in The Atlantic in 2015 https://www.theatlantic.com/magazine/archive/2015/09/the-coddling-of-the-american-mind/399356/)
More about Christian:
In addition to working closely as an adviser to senior executives, Christian Madsbjerg writes, speaks, and teaches on the practical application of the human sciences in business. His work has been featured in publications such as The Wall Street Journal, Financial Times, The Washington Post, Der Spiegel, and Bloomberg Businessweek. His latest book, Sensemaking: The Power of the Humanities in the Age of the Algorithm, was published in the spring of 2017 by Hachette Book Group. His book The Moment of Clarity, co-written with ReD partner Mikkel B. Rasmussen and published by Harvard Business Press in the fall of 2014, has been translated into 15+ languages. Christian is currently teaching at The New School in New York City and working on a new book about the power of observation. He studied philosophy and political science in Copenhagen and London and has a Masters from the University of London.

Researching the Researchers: From 721 responses to 5 personas to a new conference

Four members of our Advancing Research curation team join Lou to discuss the research they did to help shape our inaugural Advancing Research conference (New York City; March 30-April 1, 2020). The team analyzed over 700 survey responses (including about 10,000 answers to open-ended questions!) to learn about user and customer researchers, their learning behaviors, and what they want from conference experiences. Read their summary of the results here: https://rosenfeldmedia.com/advancing-research-community/archive/who-does-research-and-how-do-they-learn/ ; you can also explore the study’s quantitative data yourself via Tableau: https://public.tableau.com/profile/lou.rosenfeld.rosenfeld.media#!/vizhome/WhoDoesResearchandHowDoTheyLearn/StoryDraft1
Podcast guests:
Abby Covert (principal investigator), Staff Information Architect at Etsy
Sean Oslin, Consultant at Aventine Hill Partners
Rocio Werner, Senior User Experience Researcher at ZS
Patricia Thommi, User Experience Researcher at ZS
The rest of the team:
Johan Sarmiento, Steve Portigal, Natalie Hanson, Lou Rosenfeld

The Bigger Picture: DesignOps Panel Discussion

Current Design and Research Operations practices face three huge, overarching challenges:
•Proving value and measuring outcomes
•Partnering outside design
•Change management
In this episode of Rosenfeld Review, four DesignOps and ResearchOps leaders—Jose Coronado, Crystal Yan, Guneet Singh, and Rachel Posman—tackle these challenges from a rich set of perspectives, ranging from heading up DesignOps at a large, long-established corporation like JP Morgan Chase, to launching a whole new department at a young company.
Panel Members:
•Jose Coronado, VP Design Operations | Head of DesignOps at JPMorgan Chase & Co.
•Rachel Posman, Head of Design Operations, UberEats
•Crystal Yan, Product Lead, New Initiatives, Remitly
•Guneet Singh, Director of Customer Experience Programs, Docusign