Rosenfeld Review Podcast

Beyond Usability Testing: a Chat with Leah Buley

Usability testing helps you find bugs in your product. But it can’t tell you if customers love your product. In this episode, UX Team Of One author Leah Buley talks about the insights under your nose that you probably aren’t using. And offers a realistic approach to rapid research and product development.
Follow Leah on Twitter: https://twitter.com/leahbuley
Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

How To Get Usability Testing Right: a Chat with Steve Krug

Every company wants to make useful products that people want–but few really do. In today’s episode, Steve Krug, author of Rocket Surgery Made Easy, chats with guest host Laura Klein. Steve shares tips for setting up a successful usability test–and what two questions you should never ask during the test. Ever.
Sign up for the User Research for Everyone Conference: http://userresearchforeveryone.com
Follow Steve on Twitter: https://twitter.com/skrug
Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

How to Make Research Appealing to Anyone: A Chat with Abby Covert

You're sitting in front of a mound of user research data. How do you take that mound and make it into valuable bite-sized chunks? How do you make decisionmakers care? Abby Covert, author of How to Make Sense of Any Mess, shares her approach to packaging research in ways that get at what audiences need.
Buy Abby’s book: https://www.amazon.com/How-Make-Sense-Any-Mess/dp/1500615994
Follow Abby on Twitter: https://twitter.com/Abby_the_IA
Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

Getting to Done: a Chat with Cindy Alvarez, author of Lean Customer Development

Cindy Alvarez knows how to go toe to toe with leaders who resist user research and still get it done. The author of Lean Customer Development shares tips from her experience for conducting research–even when you don't have formal authority or budget.
Buy Cindy’s book: http://www.leancustomerdevelopment.com/
Follow Cindy on Twitter: https://twitter.com/cindyalvarez
Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

The Real Point of Research: a Chat with Erika Hall, author of Just Enough Research

Erika Hall wants us to get one thing straight: getting research right isn’t about the method you choose. It’s about gathering research to make the right design decisions for your business. Hear Erika’s ideas for how to bake research into the product design process. And why every organization needs a “team philosopher.”
Buy Erika’s book: https://www.amazon.com/Just-Enough-Research-Erika-Hall/dp/1937557103
Follow Erika on Twitter: https://twitter.com/mulegirl
Follow Rosenfeld Media on Twitter: https://twitter.com/rosenfeldmedia

Recruiting for User Research: a Chat with Nate Bolt

Nate Bolt knows more about recruiting for user research than the average human. He created the first moderated remote testing software, founded Ethnio, and authored the book Remote Research. In this podcast, Nate sits down with Lou to share ideas for how to get started, and what to look for in an ideal research participant.
Buy Nate’s book: http://rfld.me/scboltbk
Follow Nate on Twitter: https://twitter.com/boltron
Follow Rosenfeld Media on Twitter: https://twitter.com/rosenfeldmedia

Animation for Better UX: a Chat with Val Head

As a designer since the early days of Flash, Val Head knows first hand how animation design has evolved to become a powerful tool for creating better user experiences. Hear Val’s insights from her book Designing Interface Animation––for how using motion to enhance your brand, and mobile UX.
Buy Val's book: https://rosenfeldmedia.com/books/designing-interface-animation/
Follow Val on Twitter: https://twitter.com/vlh
Follow Rosenfeld Media: https://twitter.com/rosenfeldmedia

Brownies, Fighter Planes, and F.I.R.E.: Lou talks with Dan Ward, author of The Simplicity Cycle

Why was the F16's requirements document one tenth as long as the F15's, and yet the F16 took half as much time and money to develop? Dan Ward knows; he spent 20 years innovating within the US Air Force. He has advice you'll want to hear on rapid innovation and how and why to keep projects small and simple.